Delman Shoes…..Dorothy Draper..and Mom

24 May

Dorothy understood Womens Retail

Delman now there’s a name that’s been around. It conjures visions of  Bonwit Teller, Franklin Simon, Kelly Kitt and other “Specialty” women’s stores of the post war era. Elegant stores with mezzanines, tea rooms and millinery departments with personal dressing tables. These were the shops that [under protest] my mother dragged me through as a child. Little did I know that 50 years later I would be trying to recreate that ambience.I remember the chandeliers, elaborate plaster embellishments, bold stripes and hand painted birds on the ceiling.

This is what I call an Entrance

This is what I call an Entrance

The Tea Room at the Metropolitan NYC Long gone, it was referred to as the "Dorotheum"

The Tea Room at the Metropolitan NYC Long gone, it was referred to as the “Dorotheum”

She adored the Rococo always in white.

She adored the Rococo always in white.

One can never go wrong with Black and White.

One can never go wrong with Black and White.

Those Banquettes are without equal anywhere.

Those Banquettes are without equal anywhere.

The Greenbrier  has to be seen to be believed.

The Greenbrier has to be seen to be believed.

The black uniformed sales women who carried their own receipt pads and always referred to clients as Mrs. or Miss.who never spoke above a hush.”Is this going to be cash or house charge?” Would you like this delivered? Is Madame planning to wear this tonight? That’s all a distant memory in retail history, yet when the name Delman popped up recently in a clients shoe store I could not help but recall sitting next to my mother while she considered which shoe best suited her. They were Delmans, her favorite. I jumped at the chance to recreate the display of that era. Since my display job at the Greenbrier Resort, I’ve been channeling Dorothy Draper, [the diva of decor] She reinvented commercial retail decor, her dictum “make it gay” [no problem there, Dot]  became decorating law in the 40’s 50,s and lingered into the 60’s

Dorothy sure wasn’t from Kansas

So here it is my small tribute to Dorothy, Mom, all the great retailers of the past and of course the famous Delman Shoes.

DSCN0256

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One Response to “Delman Shoes…..Dorothy Draper..and Mom”

  1. vori52 November 14, 2013 at 3:05 pm #

    Reblogged this on retail fix and commented:

    Updated with a few photos

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