60’s Window Display… “The Stepford Wives”

26 May

The 60’s were not as glam as “Mad Men” would have you believe, this group of photos looks like it’s still the 50’s. Actually pre-63 it was still the 50s. Girl Groups were all the rage, Diana Ross and the Supremes released their first 45 “BABY LOVE”  all those girls were still singing about the perfect boy,marriage and going to the chapel…of love…but Dylan was singing the” Times they are a Changin” Change they did, after the assassination of  J.F.K, the Vietnam War and then the death of M.L.K. in 68, Ozzie and Harriet was OVER.

Long Island Stepford Wives

No wonder all the mannequins in these photos look lobotomized, . The 60’s were a turbulent link between the 50’s and the 70’s. The Beatles,The Mod Look, Carnaby Street, Twiggy and of course marijuana. The old school retailers were between a rock and a hard place.From 60 to 65 retail played it VERY safe.[as you can see in these photos] The sexual revolution in display forms would take another 8 to 10 years to appear [we are still pre-John Travolta]. “The Stepford Wives” look was  the order of the day, empty stares, pinched waistlines and the “Fern column, backdrop” approach was pretty much what it was about. Here and there you will see a bit of innovation creeping in, by the late 60s a good many of the big display mavens were starting to pass the torch, and the public embraced the new looks.

"Where do I Start? "

Hit the Link…Baby Love    https://picasaweb.google.com/vardisellis/60SFashionDisplay?authkey=Gv1sRgCOjnya3A7oaiwgE#


One Response to “60’s Window Display… “The Stepford Wives””

  1. vori52 November 2, 2013 at 7:38 am #

    Reblogged this on retail fix and commented:

    For those of you who missed earlier posts..here’s one

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