Fred Hayman….The man who invented Rodeo Drive

2 Jun

He did it All

I’m such a sucker for retail success stories, here’s one that is destined to be the “Le must” coffee table book of the year. It’s not too early to consider the perfect Christmas gift for the terminally retail afflicted on your list [like moi] Fred went from catering manager in a Hilton to conquering the fragrance market,[ he was the first to provide sniff strips in mag advertising] then stylist to the stars [ by hosting the then young Golden Globes at the Hilton] The 1980’s the decade of excess belonged to “Giorgio of Beverly Hills“, “The best of Everything” was his mantra. The celebrity style of  Lala land is due mainly to Fred Haymans efforts….What a guy!..heres the link to the book site, lots of pictures too…..soooo L.A.    http://fredhayman.com/

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