Norma Kamali…Still Alive and Speaking

9 Feb

Norma is the BEST

fashion and mash

Fashion designer Norma Kamali gave the keynote address at Style Coalition’s third annual Fashion 2.0 Awards in New York this evening, focusing on how technology is propelling the industry into the future.

She referred to today as the most exciting time to be in fashion since the 1960s. “What’s now the most innovative and new, and what matters, is not the clothes, which repeat themselves, but how we tell the story about fashion,” she explained.

It’s about how we personalise it, and how we humanise it, she added. “You can know my story, know about me, and if you know me as a woman, you can connect with me.”

But she also said what she loves about it is the feedback you can get from your consumers. Where once the magazines owned the power and the information, now real people, who love fashion, and love to communicate and share it…

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