Mirror,Mirror…Who’s the Chicest One of All

6 Mar

I would love to have one of these in my closet…

fashion and mash

Triumph has partnered with augmented reality technology provider Holition to offer shoppers at Selfridges in London, the opportunity to virtually try on its new collection.

Through the ‘Fantasy Mirror’, women can see themselves wearing items from the Triumph Essence line, without removing a single item of clothing. The mirror uses a motion sensor camera that scans anyone standing in front of it. Infra-red technology then creates an accurate 3D reconstruction of the environment, facilitating a female avatar with real-time movement.

Jonathan Chippindale, CEO of Holition, said: “The Fantasy Mirror demonstrates how 3D virtual reality solutions can be used to develop the consumer experience. We have integrated elegant design with innovative technology to give female shoppers something they have never seen before. The mirror is not an alternative to trying-on clothes, but an additional shopping experience. Consumer expectations are constantly changing as technology evolves and Holition is proud to support this…

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One Response to “Mirror,Mirror…Who’s the Chicest One of All”

  1. Anonymous March 6, 2012 at 9:26 am #

    Thats really an effort, remaining the question what would be the price of such a mirror and could normal shops this pay?

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