Ever Wonder Why No One Shops Sears?

22 Oct

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Sears doesn’t know who they are, this empty cart is emblematic of their identity crises. Are we Kmart? Or are we Macy’s? at least Macy pretends to be a “real”department store. No carts. Kmart knows that carts are an essential part of their program. Make up your mind, Sears.

The contrast is extreme, in a world of battling branding waged by retailers like Apple and Urban Outfitters how can Sears not see that they look abandoned. The following photos remind me of the series “The World After People” a department store left to the ravages of time without human habitation. It’s no wonder that Sears (once the largest retailer in the world) has lost its customer base. Despite all it’s problems even Penny’s looks like Bergdorf’s by comparison. I wish someone would explain why the oldest retailer in the States hasn’t figured out how to merchandise product.

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This is the result of employee rigging, no VM would ever mount this display, or would they?

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Now here is an exciting electronics dept. three boxes on the floor. Guess they gave up on this category.

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Empty gondolas,could you at least remove the shelves and make a display of one product every 4 feet…

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This is a shoe dept? Go to Nordstrom’s

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The day of department store portraits passed a decade ago. Time for a barricade.

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Dead fluorescents in a drop ceiling, Sears has all the signs of defeat,

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An invitation to browse, I think not, this mess is too great a challenge. I will pass.

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How about a face out? Put something there, anything! Go grab a couple of tee shirts

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Boxed items are the easiest products to make into a story, This is the best they could come up with? apparently there are no VMs in this store.

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I’ve seen better display at flea markets, this is down right scary. Would take two days to make sense of this tangled mess, but why even try there is nothing here that anyone wants.

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Are there any sales people on this floor?

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Not even price will move these goods, the Salvation Army does it better, they size order.

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Stained point of purchase branding, I think not.

This is why it’s over for Sears, stick to hardware and appliances. Give up the fashion goods. Time to downsize.

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5 Responses to “Ever Wonder Why No One Shops Sears?”

  1. Anonymous October 23, 2013 at 2:54 am #

    Back to basics for Sears !

  2. David Eric October 23, 2013 at 7:07 pm #

    I used to be a visual merchandiser for Sears when they launched the softer side of Sears campaign & we had mannequins, display art on the wall, real shoe depts, etc before they ditched that & rebranded to what they have now. I’m not sure why they decided to embrace the kmart look even though Kmart did buy them. It’s sad to walk thru the stores & remember it as it was, but then again it’s a kmart mentality at work and they are fading fast!

    • vori52 October 23, 2013 at 8:01 pm #

      the softer side now is in the sales….sad when you an old established fade away.

  3. Art Johnson October 24, 2013 at 4:47 pm #

    Reblogged this on insights-2-ignite.

  4. Bill October 30, 2013 at 12:31 pm #

    With JC Penney’s on the rocks as well, one would hope Sears would take a hard look at Kmart, their stores & their brands and come up with a solid strategy to weather the storm. If they can tough it out, they would be the “last man standing” but they need to offer the modern consumer a retail experience that will ensure their future.

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