Mr.Repurposed, Alex Calderwood Dies at 47

17 Nov
Alex Calderwood founder of the Ace Hotels has died of undisclosed causes. He was an early proponent of the repurposed look that has become widely accepted in restaurants, retail stores, and home decor. His Ace hotels boasted in room turntables, Industrial fixtures and other “cheap chic” before the more widely accepted and cross generational term “repurposed” came along. Calderwood was right on time with his concept, the recession changed everything. calderwood was offering an alternative to the drop dead chic of hotels like the “W” chain. Appealing to a broader clientele, those with money who want to appear edgy and those who are really “edgy” but without the funds. A brilliant move.
Follow the money, the post recession retail scene has divided retail into two camps. The “haves” and the “have nots” On the right we have the designer brand driven retail stores popping up everywhere the likes of Louis Vuitton, Hermes, Coach, Henri Bendel, Restoration Hardware and Anthropologie are in every A class suburban mall. Some like Anthropolgie are disguising products made in China as “vintage” throw backs to exploit the trend in order serve a clientele that would never step foot in a second hand shop and need the security of spending too much for brand recognition. Ace Hotels transcended the cost of being “hip” he referred to them as Art projects.
On the left we have hundreds of dollar stores and the owner operated consignment and “vintage” shops. Twenty years ago vintage was called “thrift” and only the more Bohemian boomers (like myself) scoured them for cheap mid century. Repurposed has become the new chic, one can claim that recycling is due to a social conciousness, but behind it all is the diminished buying power of the middle class customer.[the thirty somethings with children] We are also are in the midst of a generation shift, todays millennials working for a minimum wage have no choice, but to shop H&M, Old Navy, Target or the last resort, Walmart.
The road to success can be a dangerous ride, for some the trip is short.

2 Responses to “Mr.Repurposed, Alex Calderwood Dies at 47”

  1. XiNE November 18, 2013 at 6:39 pm #

    Hello there, Vori! Don’t know if you already know

    this but there’s a content scraper on the loose. He copied a number of my posts too.

    Let’s report this plagiarist together:

    notice?pli=1& and

    He’s got ads on his blog and i think it’s unfair

    that he’s getting traffic to “his blog” and earning

    with what WE write and post.

    More power to your blog! (“,)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: