Chanel places big ad spend around Monroe N°5 ad

22 Nov

Fabulous  

 

fashion and mash

The latest ad for Chanel N°5’s  starring old footage of Marilyn Monroe is getting an enormous amount of TV airtime in the run-up to this year’s holiday season. Gift inspiration one might assume…

The 30-second spot is based on a newly-discovered recording of Monroe from 1960 talking to Marie Claire editor-in-chief, Georges Belmont. Explaining her famous quote of only wearing Chanel N°5 to bed, as per her 1952 interview in Life magazine, she says: “You know, they ask me questions. Just an example: ‘What do you wear to bed ? A pajama top? The bottoms of the pajamas? A nightgown?’ So I said, ‘Chanel N°5,’ because it’s the truth… And yet, I don’t want to say ‘nude.’ But it’s the truth!”

The ad is accompanied by archive footage of the late actress. It follows on from the French fashion brand’s ‘Marilyn and N°5 – Inside CHANEL‘ film in 2012…

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