Milton Glaser teams up with Mad Men

10 Mar

4-milton glaser logos - Google Search - Google Chrome 3102014 105328 AM

If you are not familiar with  Milton Glaser now is the time to catch up. Mr. Glaser was extremely prominent in advertising graphics during the 60’s and 70’s The champion of “instant recognition” his bold statements have become iconic.

2-milton glaser logos - Google Search - Google Chrome 3102014 105102 AMHis minimal approach created some of the most familiar logos in the world of advertising, many of which are still in use and as fresh today as they were decades ago.1-milton glaser - Google Search - Google Chrome 3102014 104939 AMThere is no mistaking the psychedelic influence of the late 60’s, hence the new partnership with the creative crew who are responsible for the production of  Mad Men The series became extremely popular due its depiction of the goings on in a high powered advertising agency. A cross-generational success due to the number of Baby boomers who remember it well and the 30 somethings who still can’t believe that smoking , drinking  and fraternizing was common place during work once upon a time. I really miss those days of press type, hand done layouts and cocktails for lunch.

3-milton glaser logos - Google Search - Google Chrome 3102014 105229 AM

Time and fashion move on, as it must for Mad Men as well. It will be interesting to watch the Sterling agency move forward into the past. The question is. How far can they go? Will they push into the 70’s? and what happens when they are asked to take on the publicity for big shoulders of “Dynasty” in the 80’s.

The New York Times Article, http://www.nytimes.com/2014/03/07/arts/design/mad-men-enlists-the-graphics-guru-milton-glaser.html

Milton Glaser….http://www.miltonglaser.com/

Mad Men…http://www.amctv.com/shows/mad-men

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: