If you are not familiar with Milton Glaser now is the time to catch up. Mr. Glaser was extremely prominent in advertising graphics during the 60’s and 70’s The champion of “instant recognition” his bold statements have become iconic.
His minimal approach created some of the most familiar logos in the world of advertising, many of which are still in use and as fresh today as they were decades ago.There is no mistaking the psychedelic influence of the late 60’s, hence the new partnership with the creative crew who are responsible for the production of Mad Men The series became extremely popular due its depiction of the goings on in a high powered advertising agency. A cross-generational success due to the number of Baby boomers who remember it well and the 30 somethings who still can’t believe that smoking , drinking and fraternizing was common place during work once upon a time. I really miss those days of press type, hand done layouts and cocktails for lunch.
Time and fashion move on, as it must for Mad Men as well. It will be interesting to watch the Sterling agency move forward into the past. The question is. How far can they go? Will they push into the 70’s? and what happens when they are asked to take on the publicity for big shoulders of “Dynasty” in the 80’s.
The New York Times Article, http://www.nytimes.com/2014/03/07/arts/design/mad-men-enlists-the-graphics-guru-milton-glaser.html