Tag Archives: Advertising

Milton Glaser teams up with Mad Men

10 Mar

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If you are not familiar with  Milton Glaser now is the time to catch up. Mr. Glaser was extremely prominent in advertising graphics during the 60’s and 70’s The champion of “instant recognition” his bold statements have become iconic.

2-milton glaser logos - Google Search - Google Chrome 3102014 105102 AMHis minimal approach created some of the most familiar logos in the world of advertising, many of which are still in use and as fresh today as they were decades ago.1-milton glaser - Google Search - Google Chrome 3102014 104939 AMThere is no mistaking the psychedelic influence of the late 60’s, hence the new partnership with the creative crew who are responsible for the production of  Mad Men The series became extremely popular due its depiction of the goings on in a high powered advertising agency. A cross-generational success due to the number of Baby boomers who remember it well and the 30 somethings who still can’t believe that smoking , drinking  and fraternizing was common place during work once upon a time. I really miss those days of press type, hand done layouts and cocktails for lunch.

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Time and fashion move on, as it must for Mad Men as well. It will be interesting to watch the Sterling agency move forward into the past. The question is. How far can they go? Will they push into the 70’s? and what happens when they are asked to take on the publicity for big shoulders of “Dynasty” in the 80’s.

The New York Times Article, http://www.nytimes.com/2014/03/07/arts/design/mad-men-enlists-the-graphics-guru-milton-glaser.html

Milton Glaser….http://www.miltonglaser.com/

Mad Men…http://www.amctv.com/shows/mad-men

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Times they are Really Changing

25 Feb

1-Nate Berkus And Boyfriend Star In Banana Republic's First Same-Sex Ads - Google Chrome 2252014 62548 PM

 

Banana Republic has launched a same sex campaign using real couples, Nate Berkus and his fiance Jeremiah Brent and are they ever cute.

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3-Nate Berkus And Boyfriend Star In Banana Republic's First Same-Sex Ads - Google Chrome 2252014 62642 PM

Other retailers are “coming out” as well….take a look at Buzzfeed.. http://www.buzzfeed.com/juliegerstein/nate-berkus-boyfriend-banana-republic-ads

Fashion names star in Apple Mac’s 30-years ad

6 Feb

Mac celebrates 30 years with a creative approach, designers endorse the infinite possibilities of the tool in thier art. 3D printing is changing everything.  Thanks to Fashion and Mash

fashion and mash

 

Dutch fashion designer Iris van Herpen is one of several fashion creatives to star in a new ad from Apple, a spot filmed using a series of iPhones over the course of just one day.

1.24.12, as it’s called (for the day it was shot), is a celebration of 30 years of the Macintosh. When the Mac was introduced, it promised to put technology in the hands of the people, Apple says, launching “a generation of innovators who continue to change the world”.

Van Herpen is seen in her Amsterdam studio working on one of her elaborate creations at about 43 seconds in. While many fashion designers work on a Mac these days, she is one of a few who also turns her ideas into reality using a 3D printer.

“Iris van Herpen initially saw the computer as a strictly two-dimensional environment. For someone who often begins the creative…

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Video

The Bear and the Hare, John Lewis Christmas Ad

27 Nov
It is refreshing to see that a few retailers, can produce a wonderful ad campaign. John Lewis the British store has put together a beautiful series.
http://www.youtube.com/channel/UCa1yUHQmV6Z0PpAUtfgNd9g
The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.The story is set to a cover of Keane's 'Somewhere Only We Know' performed by Lily Allen. This is now available to download from iTunes https://itunes.apple.com/gb/album/somewhere-only-we-know-single/id736799683
 

A bit of Kitch for Kitchenette…

9 Nov

After four exhausting days of merchandising Kitchenette, we are ready for Christmas. My penchant for the slightly off-color tag lines has been fully realized, with some help from Anne Taintor,The shop has carried her products since the beginning, her sense of humor interfaces with mine, completely. Our location and city dwelling customer loves it. Nothing is as effective as a good laugh and Anne never fails to do so.  

More Kitchenette here    http://www.flickr.com/photos/vori52/sets/72157631966997126/

Truth in Advertising

26 Oct

A bit of controversy has swirled around the Brits banning Dior’s latest campaign for the “New Look” mascara. I find this humorous on so many levels.

1. Has there ever been truth advertising?

2.The Brits are world-famous for televising the most vulgar shows ever produced, remember Benny Hill ? so why be upset with this.

3. For the most part most women have become skeptical when it comes to cosmetic claims, notice I did say “most women”

4. Dior must be turning over in his grave due to the use of  “New Look” for mascara. In the annals of fashion history his “The New Look” after the war is legendary.

5. If there was a full disclosure mandate in advertising there would be no advertising

6. If there was no advertising there would be no commerce.

7. If there was no commerce we would revert to a “Hunter- Gatherer” society

8. If we reverted the world would be a better place.

9. Maybe the Brits are right after all.

Benetton…. Sparks Fly

18 Nov

Wish I was at this campaign presentation

Benetton has been old news forever, this ad campaign has put them front and center again. Controversy is always the best way to make headlines and go viral. Viral they are, for sure. If you have any doubts that you cannot make a difference or send a message loud and clear to the powers that be, check this out.. Both the White House and the Vatican made it clear that they are “not pleased ” with these latest vid releases. The Italian ad agency Fabrica is the culprit. The subject of the video campaign is “precarious balance and complex interweaving between the drive to hate and the reasons to love”

The campaign is backed by the company’s new Unhate Foundation, which seeks to contribute to the creation of a new tolerance and make a significant impact on the international community.It calls the citizens of the world to action.”

The initial launch has a great interactive angle. On the Unhate microsite, users are invited to add their own messages of “unhate” by posting to a list facilitated via Twitter, for instance. “Global love might be a utopian dream, but global unhate is maybe something we can hope for. If you haven’t yet seen the kissing leaders, click hereto see US President Barack Obama and Venezuela’s Hugo Chavez; Israeli Prime Minister Benjamin Netanyahu and Palestinian President Mahmoud Abbas; North Korean leader Kim Jong Il and South Korean President Lee Myung-bak; German Chancellor Angela Merkel and French president Nicolas Sarkozy, and Obama again with China’s Hu Jintao. This is one hell of an effective statement.

There was also a shot of of Pope Benedict XVI kissing a senior Egyptian imam, Sheik Ahmed el-Tayeb of Cairo’s al-Azhar institute, the pre-eminent theological school of Sunni Islam, but it was withdrawn after being denounced as unacceptable provocation by the Vatican. The producers are Italian after all. This sort of creativity excites me to no end. It has everything, controversy, social relevance, and unheard of exposure for Benetton. Talk about getting your “bang for your buck’ out of advertising dollars.

It’s all over You Tube   http://www.youtube.com/results?search_query=unhate+benetton&oq=unhate&aq=1z&aqi=g-z2g5&aql=&gs_sm=c&gs_upl=10610l13172l0l17063l6l6l0l0l0l0l235l1172l0.2.4l6l0

Adweek knows the figures

23 Sep

Surprise!

With all the hoopla about the repeal of Don’t Ask,Don’t Tell I thought I would make my position clear. Adweek published this recently,making clear the possibilities of gay oriented marketing. This is after all capitalism at it finest, although I suspect profit is the motivation, I will support any attempt equal rights and privileges for all. That being said, Ask Me I’ll Tell, after all 30 years of “Window Dressing” should be proof enough…Check this out…We’ve come along way Baby…..http://www.adweek.com/adfreak/50-gayest-ads-ever-133002?page=1

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