If you are not familiar with Milton Glaser now is the time to catch up. Mr. Glaser was extremely prominent in advertising graphics during the 60’s and 70’s The champion of “instant recognition” his bold statements have become iconic.
His minimal approach created some of the most familiar logos in the world of advertising, many of which are still in use and as fresh today as they were decades ago.There is no mistaking the psychedelic influence of the late 60’s, hence the new partnership with the creative crew who are responsible for the production of Mad Men The series became extremely popular due its depiction of the goings on in a high powered advertising agency. A cross-generational success due to the number of Baby boomers who remember it well and the 30 somethings who still can’t believe that smoking , drinking and fraternizing was common place during work once upon a time. I really miss those days of press type, hand done layouts and cocktails for lunch.
Time and fashion move on, as it must for Mad Men as well. It will be interesting to watch the Sterling agency move forward into the past. The question is. How far can they go? Will they push into the 70’s? and what happens when they are asked to take on the publicity for big shoulders of “Dynasty” in the 80’s.
The New York Times Article, http://www.nytimes.com/2014/03/07/arts/design/mad-men-enlists-the-graphics-guru-milton-glaser.html
Banana Republic has launched a same sex campaign using real couples, Nate Berkus and his fiance Jeremiah Brent and are they ever cute.
Other retailers are “coming out” as well….take a look at Buzzfeed.. http://www.buzzfeed.com/juliegerstein/nate-berkus-boyfriend-banana-republic-ads
It is refreshing to see that a few retailers, can produce a wonderful ad campaign. John Lewis the British store has put together a beautiful series.
After four exhausting days of merchandising Kitchenette, we are ready for Christmas. My penchant for the slightly off-color tag lines has been fully realized, with some help from Anne Taintor,The shop has carried her products since the beginning, her sense of humor interfaces with mine, completely. Our location and city dwelling customer loves it. Nothing is as effective as a good laugh and Anne never fails to do so.
More Kitchenette here http://www.flickr.com/photos/vori52/sets/72157631966997126/
Wish I was at this campaign presentation
Benetton has been old news forever, this ad campaign has put them front and center again. Controversy is always the best way to make headlines and go viral. Viral they are, for sure. If you have any doubts that you cannot make a difference or send a message loud and clear to the powers that be, check this out.. Both the White House and the Vatican made it clear that they are “not pleased ” with these latest vid releases. The Italian ad agency Fabrica is the culprit. The subject of the video campaign is “precarious balance and complex interweaving between the drive to hate and the reasons to love”
The campaign is backed by the company’s new Unhate Foundation, which seeks to contribute to the creation of a new tolerance and make a significant impact on the international community.It calls the citizens of the world to action.”
The initial launch has a great interactive angle. On the Unhate microsite, users are invited to add their own messages of “unhate” by posting to a list facilitated via Twitter, for instance. “Global love might be a utopian dream, but global unhate is maybe something we can hope for. If you haven’t yet seen the kissing leaders, click hereto see US President Barack Obama and Venezuela’s Hugo Chavez; Israeli Prime Minister Benjamin Netanyahu and Palestinian President Mahmoud Abbas; North Korean leader Kim Jong Il and South Korean President Lee Myung-bak; German Chancellor Angela Merkel and French president Nicolas Sarkozy, and Obama again with China’s Hu Jintao. This is one hell of an effective statement.
There was also a shot of of Pope Benedict XVI kissing a senior Egyptian imam, Sheik Ahmed el-Tayeb of Cairo’s al-Azhar institute, the pre-eminent theological school of Sunni Islam, but it was withdrawn after being denounced as unacceptable provocation by the Vatican. The producers are Italian after all. This sort of creativity excites me to no end. It has everything, controversy, social relevance, and unheard of exposure for Benetton. Talk about getting your “bang for your buck’ out of advertising dollars.
It’s all over You Tube http://www.youtube.com/results?search_query=unhate+benetton&oq=unhate&aq=1z&aqi=g-z2g5&aql=&gs_sm=c&gs_upl=10610l13172l0l17063l6l6l0l0l0l0l235l1172l0.2.4l6l0