If you are not familiar with Milton Glaser now is the time to catch up. Mr. Glaser was extremely prominent in advertising graphics during the 60’s and 70’s The champion of “instant recognition” his bold statements have become iconic.
His minimal approach created some of the most familiar logos in the world of advertising, many of which are still in use and as fresh today as they were decades ago.There is no mistaking the psychedelic influence of the late 60’s, hence the new partnership with the creative crew who are responsible for the production of Mad Men The series became extremely popular due its depiction of the goings on in a high powered advertising agency. A cross-generational success due to the number of Baby boomers who remember it well and the 30 somethings who still can’t believe that smoking , drinking and fraternizing was common place during work once upon a time. I really miss those days of press type, hand done layouts and cocktails for lunch.
Time and fashion move on, as it must for Mad Men as well. It will be interesting to watch the Sterling agency move forward into the past. The question is. How far can they go? Will they push into the 70’s? and what happens when they are asked to take on the publicity for big shoulders of “Dynasty” in the 80’s.
The New York Times Article, http://www.nytimes.com/2014/03/07/arts/design/mad-men-enlists-the-graphics-guru-milton-glaser.html
It’s not that I dislike the big box retailers, I readily admit that I adore stores like Ikea and Target, it’s just that I am very committed to small owner operated shops. My entire career is due to local retailers. In this Christmas display I let it rip, for two reasons, Number 1, I have been doing Ernesto Custom Tailors for 20 years and have a part in their success, Number 2, they are located in my old hood. South Street Philadelphia.
I have a soft spot for South Street, it played a large part in my life. In the 70’s it was in decline, an all but completely abandoned neighborhood facing destruction to make way for a cross town expressway. That is until the “art” crowd in due to cheap rents. South Street was the first example of what happens when the creative set takes over. Those years saw a wonderful mix of residents and a sense of community, that made the hood prosper again. It’s been 30 years and the street has seen many changes, both good and bad, but it’s still there and I had something to do with the fact.
Ernesto pre-dates the decline, they are the original residents. This year I decided to take a stand with a statement window, for them and South Street and me.
It is refreshing to see that a few retailers, can produce a wonderful ad campaign. John Lewis the British store has put together a beautiful series.
As a follow up to the previous post, here are some shots of displays from the 70's some designed by the famous trimmers of the day…It was the turning point in retail merchandising and display.
After four exhausting days of merchandising Kitchenette, we are ready for Christmas. My penchant for the slightly off-color tag lines has been fully realized, with some help from Anne Taintor,The shop has carried her products since the beginning, her sense of humor interfaces with mine, completely. Our location and city dwelling customer loves it. Nothing is as effective as a good laugh and Anne never fails to do so.
More Kitchenette here http://www.flickr.com/photos/vori52/sets/72157631966997126/